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Did you know that, according to a recent survey by the Small Business Association of America, 84% of small business owners say they have an online presence? What’s more, it also found that over 50% of businesses in the U.S. are started on a shoestring budget with less than $10k in start-up capital.  With these statistics in mind, we want to share three ways local businesses can use social media marketing – without breaking the bank – to reach their target audience and grow their customer base. 

 1) Create content that is relevant and valuable to your customer base by understanding their pain points and needs. This sometimes takes some research to fully understand the content that you should be creating. Utilizing things such as keywords is a great tool to figure out what your customer base is searching for on social media. 

2) Be present on all channels (social media, email marketing, etc.) to promote engagement with customers. It takes on average 14 touchpoints in order to convert a cold lead into a paying customer. Putting content in front of those cold leads from multiple platforms will help cut down those touchpoints and keep your business top of mind. 

3) Utilize tools like Google Analytics to better understand what’s working for your audience so you can create more of it! TRACK, TRACK, TRACK! If there is one piece of information I can give you today, it is to track everything you do online. Putting Google Tag Managers or Facebook Pixels on your website pages will do wonders to your conversions. Not only will you know where people are clicking, but you can finally understand what is working and what is not.

With over 50% of businesses in the U.S. being started on a shoestring budget, it can be hard to know where to start when it comes to social media marketing without breaking the bank. But with these three simple tips, you’ll have no problem creating content that resonates with your customer base and growing their fan base (and yours) online! This article is brought to you by Strong Point Digital. We offer digital marketing services for small-to-medium size business owners who want more exposure and higher sales but don’t necessarily need full time or dedicated staff members at this point in their growth cycle. If you’re interested in learning how we work as an outsourced partner team focused solely on ROI, please contact us through our website!

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